Hand & Stone featured in Entrepreneur

Hand & Stone is featured in December’s Entrepreneur Magazine in an article titled, “Here’s the Rub: Expensive day spas are pummeled by the recession, but franchised spas and massage centers are growing fast.” During the recession, the massage and facial concepts that have succeeded are those that offer consumers affordability and accessibility like Hand & Stone. At a low monthly membership, consumers can get the same treatments they would at a high-end day spa at roughly 1/3 the cost. Todd Leff, Hand & Stone’s CEO, anticipates being one of the top players in the massage industry in the next couple of years with a planned 250-300 locations nationwide by creating demand in the middle market. Check out a portion of the story below or read the full article here:

Here's the Rub
Expensive day spas are being pummeled by the recession, but franchised spas and massage centers are growing fast.

Hand and Stone Massage and Facial Spa--of Hamilton, N.J., with 34 spas and 14 more slated to open by February--is taking the opposite tack. "We very consciously fall above the massage clinic concept," says CEO Todd Leff, former president and CEO of AAMCO Transmission. He plans to open 30 to 40 units per year until Hand and Stone reaches 250 to 300 stores. "Our goal is to rival the look and feel of the high-end day spa at a price 30 to 40 percent less in a retail shopping environment. Our goal is to create a demand in the middle market, attracting folks with no spa experience or people who have done it at a resort." (Read More)