Hand & Stone was featured in an article entitled “An Up And Coming Spa Chain Diversifies Its Real Estate Strategy," in Retail Traffic magazine. In the article, Todd Leff discusses the credibility the brand hopes to gain by coupling with the Hyatt and taking advantage of unique real estate opportunities. Todd also discusses the great potential that is currently happening in the spa industry and how the brand continues to find success in retail center locations with well known anchor stores. He also states that there is a similar out-of-the-box real estate development happening for Hand & Stone in Delaware. The article also features Morristown franchisee Alain Goulet and talks about how his past experience with negotiating real estate gave him the ability to help with the leasing process of the location at The Club. The article discusses both Todd and Alain’s excitement with the potential of the location and how Hand & Stone customers of The Club location will benefit from the exception to the rule. Click here to view the full article!
AN UP AND COMING SPA CHAIN DIVERSIFIES ITS REAL ESTATE STRATEGY
By Elaine Mishonzhnike
These days, when a retailer tweaks its real estate strategy, the decision likely is the result of endless hours spent on site selection studies and grueling strategy meetings of its executive board.
Sometimes, however, it’s possible to find a successful strategy by listening to the people who run the operations on the ground.
(Read More)
Tuesday, March 22, 2011
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