CBS 3, CW PHILLY 57 DEDICATE FULL DAY TO ‘JOY OF SHARING’ CAMPAIGN FINALE

Day starts at 5 a.m. Monday, Dec. 19^th with live toy drop-off event;

Concludes 3 to 8 p.m. with on-air fundraiser benefitting Salvation Army

Donate at 1-877-KYW-3ASK (1-877-599-3275) or text JOY to 80888

CBS 3 and The CW Philly 57 will wrap up the stations’ 23^rd annual Joy of Sharing toy campaign benefiting the Salvation Army with a full day of toy collections and fundraising for families in need in our region.  

The campaign, which kicked off on Black Friday, November 25^th, will conclude this Monday, December 19^th as the stations encourage viewers and businesses to drop off new, unwrapped toys at its lobby entrance at 1555 Hamilton Street (entrance on 16^th Street between Callowhill and Spring Garden Streets) in Philadelphia. CBS 3 and The CW Philly personalities will be on hand to personally collect donations from 5 a.m. to 8 p.m. that day.  CBS Radio sister station 98.1 WOGL will provide holiday music for the event.

In addition, CBS 3 and The CW Philly 57 will hold its third annual fundraiser for the Salvation Army, its holiday partner, to raise money for the neediest of our neighbors.  Anchors Susan Barnett, Pat Ciarrocchi and Erika von Tiehl will spearhead the fundraising effort from 3 to 8 p.m. on-air along with Jim Donovan and Beasley Reece.  Local celebrities including CBS Radio’s 98.1 WOGL’s Breakfast Club team of Ross Brittain, Valerie Knight and Frank Lewis , Talk Radio 1210 AM’s Chris Stigall and volunteers will staff the phone bank to take donations.  Viewers can participate by calling 1-877-KYW-3ASK (1-877-599-3275).  And, viewers can also donate $10 to the cause by texting JOY to 80888.  Also for the first time, there will be two remote toy collection sites featuring a dispatched Salvation Army truck at the Hand & Stone Massage and Facial Spa locations at Concordville Town Centre in Glen Mills, PA and the Hartford Corners Shopping Center in Delran, NJ.

There will also be various fundraising incentives during the on-air fundraiser such as tickets to the Pennsylvania Ballet’s Nutcracker, the Philadelphia Orchestra, the Blue Cross River Rink at Penn’s Landing, the National Constitution Center, the Franklin Institute, the Please Touch Museum, the Eastern State Penitentiary and Longwood Gardens.  Additional items include packages featuring the Philadelphia Eagles, the Philadelphia Flyers, the Philadelphia Phillies and the Philadelphia Sixers.  Other offers include a Radio Flyer Wagon, 32” LCD TV, a complimentary package from the Four Seasons Hotel Philadelphia and Herr’s chips for a year.

Proceeds from the fundraiser will enable The Salvation Army to not only provide new toys and food for needy families during the holidays, but support such programs as emergency shelters, child development programs, substance abuse programs, transitional housing and other forms of support on which so many depend. 

For more information on Joy of Sharing and a complete list of drop-off locations, go to www.cbsphilly.com or call 215-977-JOYS. 

CBS 3 and The CW Philly acknowledge the support of their partners in this campaign: Hand & Stone Massage and Facial Spa, Herr’s, Ashley Furniture Home Store, The Blue Cross River Rink at Penn’s Landing and The Four Seasons Hotel Philadelphia.

CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation. KYW Newsradio 1060, 98.1 WOGL, SportsRadio 94 WIP, SportsRadio 610 WIP and Talk Radio 1210AM WPHT are CBS RADIO stations.