Franchisee Profile: Paul Mahler of Levittown, NY

Name:  Paul Mahler

Opening Date: March 26, 2012

Brand: Hand & Stone

Location: Levittown, NY

Paul Mahler is a native of Melville, NY and has spent his entire life living and working in the area. He worked as a lawyer in Long Island and graduated from Hofstra University Law School. Paul also volunteers as a paramedic and a firefighter for the Melville Fire Department. He will be opening the 70^th location of Hand & Stone in Levittown,NY at the end of March.

What was your career before franchising?

Before franchising with Hand & Stone, I worked for two different Law Firms for nearly 15 years on Long Island and practiced intellectual property and creditor’s rights law. I am the ex-captain of the Melville Fire Department but still volunteer as firefighter and advanced emergency medical technician working on Friday nights and am constantly on call.  

Why did you decide to open your own business in the wellness industry?

I always wanted to open my own business and have just been looking for the right opportunity. One of the things that I was looking for with a new business was one that really would have a direct impact on someone’s day. The wellness and spa industry is one where people always walk out more relaxed and happier than when they came in, and I thought that would be a nice transition from practicing law. It’s also a growing industry and that was appealing from a business perspective for the potential growth opportunities. 

As a paramedic, I know how frequently people get injured and how massage can be used for therapy and rehabilitation. By providing this service, I knew that I could help customers for both relaxation and for total wellbeing.  

How did you learn about Hand & Stone?

When I started looking into franchise opportunities, I was a member of a competitor of Hand & Stone and noticed how the spa was always busy. I did the majority of my research online and as I learned about Hand & Stone, I recognized a tremendous difference in the cooler color palette, design and its services. As a male owner and operator, I felt that Hand & Stone was a better fit for my background and offered a better environment for customers to take a break from the stressors of daily life. Hand & Stone was founded by a physical therapist, John Marco, and it was an important factor to me that the company had real experience of the industry and truly knew the health benefits associated with massage.

What was appealing to you about joining a franchise system?

Franchising is a good way to enter into a business as opposed to a startup company.  Hand & Stone is great about training, setup support and the structure that they offer to its franchisees is impeccable. I liked that there was an outline of how to get started and that the national headquarters was located so close to my new spa. The corporate team truly cares about its franchisees and their success.

What makes your business different?

Hand & Stone provides value because they offer high quality products and it’s affordable for a wider base of customers. There will be an emphasis on customer service and education, so we can provide our clients with the best experience possible.  

What are some of your goals for the first year?

I have some big aspirations for our first year in business, but I hope to have 600 of members, and believe that if we can provide them with a complete experience, we should have no problem achieving that. I want to focus on developing and marketing the business to the local community and find ways to get involved with community projects.

ABOUT HAND & STONE 
Hand & Stone is a 60-plus unit massage and facial spa franchise with a mission to bring massage and facial services to the masses, meeting demand of consumers who wish to receive the long term health benefits of these services.  Launched in 2005 by a passionate physical therapist, John Marco and now led by franchise veteran Todd Leff, Hand & Stone now has locations in 12 states and Canada with plans to open an additional 15 locations by the end of 2012.  For more information on Hand & Stone, visit www.handandstone.com.