Hand and Stone was recently featured in an article on NJBIZ titled, "Massage Chain Continues Aggressive Expansion in New Jersey." The article discusses the brand's overall concept and explains what differentiates Hand & Stone from any competitors in the area. Todd Leff explains why and how Hand & Stone has seen such tremendous growth, success and expansion within the last year, leading the brand to outcompete competitors. Todd also expands on the specific future development plans for New Jersey. Kelly & Joe Harris opened the newest location in Glassboro.
"Hand & Stone Massage and Facial Spa locations are popping up all over New Jersey. Since the company was formed in 2005, it has grown to 100 locations in 18 states and Canada, with 25 of those spas in New Jersey. The company said three locations have opened in New Jersey since the start of 2013, and seven to 10 more are slated to open by year’s end.
“The fact that we have had year-over-year growth in sales and membership base is gratifying for us at a time when other businesses are struggling for sales,” CEO Todd Leff said. “Our most successful locations are in New Jersey due to the right demographic. We have great support from our customer base here.”
The company employs a clustered approach to growth, saturating a market with multiple locations, along with radio and television advertising, before moving on to the next market. With executives confident South Jersey is nearly covered, the company is now focusing on moving northward."
Read the full article here.
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