Franchisee Spotlight: Tracie Correll, owner of Hand & Stone in Goodyear

Each week Hand & Stone will highlight a franchisee. This week Tracie Correll is our spotlight franchisee.

Franchisee Since: January 2009
Franchise Location/s: Goodyear, AZ

How Tracie Got Started With Hand & Stone…

Tracie began taking classes at the local university and received a gift card from her children to Massage Envy. After falling in love with the concept, Tracie was asked to write a business paper on a niche business and decided she would focus on Massage Envy because she immediately fell in love with the concept after her first massage. Tracie began focusing her core college work on Massage Envy. After becoming familiar with the brand from afar, Tracie looked into opening a Massage Envy location in Phoenix, but soon found out that they were no longer expanding throughout Arizona, so she began looking at other massage and spa opportunities. After hearing a radio ad for Hand & Stone in Scottsdale, Tracie began doing some research and automatically knew this was the business she wanted to become involved in at this stage in her life.

After speaking with Hand & Stone and learning about how she could become involved with Hand & Stone in Goodyear, Tracie ran the idea by her husband, Steven, and soon thereafter decided to become a franchisee because of her passion for the industry and experience in the business industry.

What Intrigued Tracie and Steven about Hand & Stone…

Tracie had a wealth of knowledge in the business world, but had no massage experience. With Hand & Stone’s model, Tracie was able to receive the support from corporate and knowledge on the industry from the massage staff she hired, and utilize her business experience she had gained from the 18 years she spent at Honeywell.

Additionally, Tracie was intrigued that Hand & Stone was a young, growing brand, which she felt would gain brand awareness through its multiple locations in the Phoenix metro area.

Something Interesting About Tracie’s Story…

Tracie joined on with Hand & Stone right before the recession hit in full force, which has made Tracie think of out of the box about ways to continue to become ingrained within the Goodyear community. Some of the ways in which Tracie has continued to grow Hand & Stone within the community are through the numerous schools, churches, organizations and athletic teams that Hand & Stone sponsor. Additionally, Tracie also provides chair massages during community business mixer events.

Tracie’s daughter is also very involved with the Hand & Stone location, where she is an esthetician and a front desk manager. Tracie’s husband Steven is also there for support and additional help when needed.